“Everyday Massage observed what was going on in the market with membership massage spas:
Massage was seen as a luxury, not a necessity.
And when viewed as a necessity, it was delivered in “
With Everyday Massage our number one goal was to build a website that carried forward the absolutely stunning and beautiful brand design created by Secret Penguin.
To accomplish this we utilized the branding elements provided by Secret Penguin to assign a brand color and brand icon to each of the major sections of the website: Massage, Compliments, and Membership. Throughout the entire website those colors are always in place when referencing that section. This creates intrigue for the viewer, a dynamic experience while maintaining brand identity, and takes the website from being words on a page to something more.