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Don Pierson Ford

“Don Pierson Ford-Lincoln in Spencer, IA treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence!”

Don Pierson Ford-Lincoln 1

Project Outline

While creating the Don Pierson Ford-Lincoln brand our goal was to maintain an elegant and structured look, while adding a modern and youthful flair. To accomplish this we combined bold and traditional typography, colors that convey stability and energy, and trendy illustration to create a logo and brand identity.

While the logo for Don Pierson Ford-Lincoln is complex, it is also simple. They are able to utilize different variations of their logo across many types of media. All which keep the overall brand solidified, and cohesive. This gives them the freedom to be more playful, or embody a more traditional feeling while staying “on brand”.

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